Achieving Excellence Beyond Belief
Curriculum - Media
Subject Name: Media Studies
Department Vision & Ethos
It is our intent…..
To increase student awareness of how meaning is created in media texts and that those meanings may be used to persuade people to respond to texts in certain ways, such as adopting certain attitudes or values or engaging in purchasing, using or producing media texts
How different people interpret meaning in different ways according to their own circumstances and experiences and the value of all of these
To build understanding of how media has evolved over time and examine historical context to highlight how people of different ages in society consume and use the media and identify the value of all of these
To develop understanding of how differing social groups of people are represented by the media and evaluate favourable and unfavourable representations and reasons for these
To inspire students to learn more about the industry as a whole and consider career options in the media
To encourage independent learning and creative thought through creation of own media coursework and the utilization of ICT skills
To encourage questioning minds and independent learning through developing analytical skills in exploring how media texts are constructed and decoded
To build confidence in their own ability through analysis of unseen texts and exploring the value of differing interpretations
To increase the cultural capital of students by introducing them to more demanding media texts with which they would not normally engage
What can be expected by the end of each key stage (for KS4 this will the end of course)
Media Studies is not taught in Key Stage 3. Students may however take early entry GCSE and undertake the course throughout years 9 and 10 or alternatively begin the two year course in year 10 and complete in year 11.
Both GCSE and A Level courses comprise 30% coursework (NEA) and 70% examination over two papers.
The NEA briefs are released by the exam board on 1st March each year. A level students may choose from six briefs and work independently. GCSE students are guided to complete one of the media forms specified in one of the briefs offered. This enables teachers to teach and support students as a group. When students start their GCSE NEA may be subject to change to enable all relevant units and content to have been taught beforehand. NEA briefs change yearly and detail different media forms and target audiences.
By the end of KS4 students will have explored the four key areas of the Media Theoretical Framework examining how: meaning is created in the construction and decoding of texts; how people, places and ideas are represented in different ways in texts; how audiences are active and will engage in differing interpretations of texts according to environmental factors and person experience; how the media industries have evolved over time and the opportunities open to them at the end of the course and how context affects the construction and interpretation of media texts and how these are continually subject to change. Through creation of their own coursework project students will have engaged with the practical creation of a media product using ICT and creative skills.
By the end of KS5 students will have explored, in depth, the four key areas of the Media Studies Framework plus the influence of context whilst focusing on the set close study products. Students will be able to analyse a broad range of texts, including those with which they would not normally engage and provide clear evidence and examples of differing texts and ideas. They will have identified and examined the ideas of key theorists whose work may be applied in analysis and also evaluated for their value in illuminating interpretations. Through this, students will develop their own reflections, opinions and arguments regarding meaning, representation and interpretations. In constructing a cross media NEA students will utilize creative and ICT skills to make two media products they can be proud of.